Blog - methods
Nine days to a live market test
A stakeholder said 'do a market test.' Nine days later we had persona-based landing pages, data capture, interview-informed copy, and a go/pivot/kill framework.
methods
I built myself an operating model and then it told me I was wrong
Six months into a product with solid research and a working prototype, I had zero conversations with the target population. So I built a framework, applied it to my own work, and acted on what it found.
methods
I stopped writing rules for the AI and started building checks
My instructions file kept growing and the rules in it kept getting broken. The fix was not a better-worded rule.
methods
The memory file I built for Claude Code
Every new session started from zero. So I built a system where Claude Code already knows where I left off.
methods